milton Glaser

Milton glaser

Glaser was born on 26.6.1929 in New york. He studied at the Cooper Union Art School from 1948 – 1951 and as a fulbright scholar from 1952 – 1953 aswell as attending the accademy of fine arts, Bologna, Italy. From 1954 – 1974 Glaser was the founder and president of the ‘push pin’ studio in New york and from 1955 to 1974 the editor and co-art director of the ‘push pin graphic’ magazine, which celebrated eccentric design and introduced a contemporary design vocabulary, with a wide range of work that included record sleeves, books, posters, logos, font design and magazine formats. In 1968, Glaser co -founded ‘New York Magazine’ where he was president and design director until 1977 whilst also founding Milton Glaser, inc. in 1974, the work he produced at his manhattan studio includes a wide range of design disciplines; print graphics:identity programs, logos (among them the ‘I love new york’ logo for the new york state department of commerce) Glaser has designed and illustrated more than 300 posters most meorable baing his Bob Dytlan poster for CBS records. Aswell as environmental and interior design. From 1975 to 1977 Milton Glaser was the design director of ‘village voice’ magazine. In 1983 he founded the company WBMG, a studio dedicated to magazine and newspaper design, with walter bernard where they have designed more than 50 magazines, newspapers and periodicalsaround the world.
Milton Glaser has been the subject of solo exhibitions at the centre georges pompidou, paris, the lincoln center gallery, new york and the AIGA gallery in new york. His work is included in the permanent collections of many international art museums. Smithsonian’s cooper-hewitt national design museum has chose Glaser to receive the 2004 national design award.

source: www.miltonglaser.com

Possibly the most famous recognisible logo designs ever. It was designed for a marketing campaign to promote tourism in New York and has now become the symbol for New York after still being used around thirty years later than its first release in the form of clothing, magazines and posters. It portrays a minimal drawing style as the type and the heart shape are both flat to the page. Its simple yet engaging, easy to remember and i dont think there are many people who wouldnt recognise this logo if they saw it. i think its a perfect combination of text, shape and colour.

I wanted to include this image as its one of my favourte pices of work by Glaser. The poster was made for CBS and was included in Bob Dylan’s greatist hits in 1966. I think this poster is so vibrant and full of energy. I love the sillouhette shape of the persons head i find myself doing this in some of my own sketches i just think a blacked out shape of the head looks  so much more effective and puts the emphasis on the colourful hair in this case or whatever may be around it.  This design says fun and energetic although i dont think this would be the case if the hair was rigid and straight not so curved and didnt flowing like it does. To me it looks bouncy (hence the energy) and i definately think the white strands have a lot to play in this design as it works to accent the other bright colours used which wouldnt stand out as much if the whole hair style was full of colour. I love the curved lines and shapes, they remind me of one of my favourite designers Marian Bantjes as her work is full of curves and colour, she also uses a lot of white to accent other colours.