350.org

350.org is an international campaign dedicated to building a movement to unite the world around solutions to the climate crisis. The campaign is designed to create a new sense of urgency. Why 350? Scientists say that 350 parts per million of CO2 in the atmosphere is the safe limit for humanity whereas we are at 387 ppm.

The 350 mission was introduced with the animation below which as there are more than 4000 languages spoken around the world, words don’t always get the point across. I come across this animation on a random site and thought it was brilliant. It caught my eye and it wouldn’t matter what language which in my eyes makes it a successful piece of design with regards to their aim. It also reminded me of work i have been doing recently with isotypes.

Is it the designers role to be universal?